The product manufacturing businesses have a massive quantum of data to keep track of, such as sourcing, inventory, product pricing, financial figures, payments, logistics, and deliveries. Further, much of that information has distinct formatting from one business to another. Enterprise Resource Software (ERP) helps businesses manage their entire sets of information, but operating an e-commerce website usually means businesses are required to maintain the data at two places. As a solution to this, enhanced accessibility is offered by Integrated solutions such as ERP to significant data sets across a multitude of software packages.
4 Reasons To Choose e-Commerce With ERP Integration
Let’s discuss four reasons validating that synchronizing your e-commerce site to your ERP is a great enhancement:
1. Protect & serve your existing customer base
You have loads of information held in an ERP. It puts your business at risk if you are not running your e-commerce site utilizing this information. Today’s modern customer expects a customized experience and an interface that embraces his important account information with security. Access to customer-specific pricing, quantity discounts, product/SKU alias, inventory levels, product information, tax schedules, account history, delivery tracking, and payments summary facilitates customers in efficiently managing their accounts and transactions 24 by 7. As our lives have been very busy in contemporary times, customers want to have effortless access to their accounts when they find it convenient.
2. Expand your customer base by gaining new customers
With an e-commerce site that is easily accessible and is specifically designed considering the requirements of your valuable customers, obtaining new customers with similar needs becomes very easier. On your e-commerce site, you can create search-engine-friendly pages and leverage the product data from your ERP to attract new customers via search and amid the online marketplaces. Creating content by apprehensions for your target customer segment, based on your existing customers’ personas, will help you target similar prospects.
3. Improve internal efficiency & reduce costs
You could offer a more efficient experience to your customers while reducing your overhead costs by assisting your customer with an ERP e-commerce website that serves them as their customized portal towards your business. Your employees will spend lesser time on data entry and phone calls. Consider that, without the integration of ERP & e-commerce customers, you would contact straight with your employees, who, in turn, refers to the ERP. Now, utilizing the integration of ERP & e-commerce means any internet-capable device provides the customers with direct accessibility to review inventory, check prices, research products, place orders, print invoices, monitor shipments, arrange returns, view account history, and make payments. For everything, they are required to log into their account through the ERP e-commerce website. With integration with ERP, the e-commerce site will enable your customers with around the clock access to all their data on demand without making use of any additional employee resources.
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4. Reach to new markets
While developing your business and extending it into new markets, building an ERP-integrated e-commerce website provides stepping stones towards success. Over the past decades, companies have felt the need to establish e-commerce to new clients and expand into tech-savvy markets. Such markets grow around technology – highly dynamic technology and companies need a high level of flexibility to grow. At times when e-commerce grows, it is highly significant to have an integrated system that can be adapted for new technologies. At the moment, mobile commerce exemplifies, and if you are not prepared to adapt, your competitor is. We cannot ascertain the fact that the future of technology will drive us. Still, the more integrated and pliable your systems are, the convenient it will be to cater to your ever-evolving, savvier customers.
An Enterprise resource software organizes a centralized database for all departments within an organization to have data access anytime as per their needs. It enables keeping track of all the customers from their foremost contact with the company to the hundredth. The software monitors inventory while keeping records of all relative costs and revenue from the individually-sourced parts up to the ultimate sale.
Being devoid of this powerful tool, companies have to rely on distinct data repositories that require constant updating and maintenance, increasing the possibility of committing errors. If your company utilizes ERP software, you’ve already taken the smart step to integrate your systems, and e-commerce integration is the next step, among the steps towards success.
About the author: Shana Silverman writes for a variety of businesses including Website Pipeline.