Business Ideas

Is Social Media a fad ? or is it the biggest shift since the Industrial Revolution ?

Is social media over hyped or is it responsible for some of biggest soci0-cultural shifts in human society since the Industrial Revolution ?

To understand better what impact social media is having in the developed world watch the video below which comprises of facts selected from the book – Socialnomics – The economics of Social Media.

Link to Video

While social media has had a big impact in India it’s reach has been limited only to the growing middle class who though quite a force in their own right comprise only a small fraction of the total Indian Population. With greater penetration of Internet through mobile networks, India too will witness enormous changes catalyzed by Social Media in the coming decades.

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