Shopping Sprees Just Got Easier!

abof takes your online shopping experience to another level by hosting a wide variety of brands under one roof – you no longer have to surf through multiple websites to put together an outfit.  Whether its clothes, accessories, or jewellery, this ‘all about fashion website’ is all-set to be your go-to shopping destination.  Set up by the Aditya Birla Group, it is well-equipped to fulfil all your fashion needs – whether it’s for work, play or to pursue your new, healthier lifestyle.

Update your wardrobe

Do you love the subtle, elegance that Lavie exudes? Or the young, fresh prints that ONLY is popular for? Perhaps your tastes are better suited to fashionable Indian brands such as Van Heusen or Allen Solly. Whichever your preference is, abof is happy to oblige. This is why abof has a wide variety of brands under its banner – for both women’s fashion and men’s.

For Work… 

Have you just got the job of your dreams but not the right dress for it? abof’s got your back! With everything from sleek lines to sombre colours on display, it’s easy to choose a work outfit to suit your tastes. Whether you want that attractive pencil skirt or that beautifully patterned kurta, a sombre formal shirt or that rugged belt all you are looking for is available with online shopping at abof.  Choose from cuts, styles and between brands to make an impression at work!

…And After hours

If you want something dressed-down for after-work fun, abof has a collection of designs that ensure you lounge in comfort.  T-shirts, jeans and shorts are staple ingredients for a casual do, but if you want to go slightly dressy, adding a cheerfully-printed skirt does the trick.

Indian Ethnic or Western

Indian weddings often require careful preparation – even if you’re not the one getting married! The number of events you will be a part of, demand consideration over what you are going to wear. For the more ethnic events, browse through the women’s fashion Soch and W have on offer. Dressy or dressed-down, they are bound to have something that suits your taste.  While shopping for the more casual western styled festivities – cocktail parties and receptions – take a look at what Skult, abof and Jack and Jones have on hand. Their designs are the perfect mix of well-crafted casual which easily comes off as stylish. Remember, for best results, mix and match between brands. This gives the outfit a more eclectic look.


Turned over a new leaf and are determined to burn those extra calories? abof helps you keep your New Year’s resolution on track with its special collection of sportswear. Designed to suit both men and women, these are from a number of brands including international sportswear giants like Adidas. Not hitting the snooze button just got easier with this amazing collection hosted on abof!

Designed to make stocking up your cupboard that much easier, abof brings you variety to suit a number of occasions and tastes. Carefully curated to ensure that everyone finds what they’re looking for, it’s easy to see how one could easily slip into a shopping spree at abof!

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