3i Infotech’s rural initiative

Special Correspondent

The services will be under the brand I-SERV

To deploy technical infrastructure and manpower support

Will offer services through 12,500 stores


ADDING VALUE: Anirudh Prabhakaran, Executive Director and President, 3i Infotech, addressing a press conference in New Delhi on Wednesday.

NEW DELHI: 3i Infotech, a global information technology company, on Wednesday announced the launch of I-SERV, a brand for its retail services.

Under the new brand, a comprehensive range of value added services will be provided to consumers, specifically to those in the remote rural areas, thereby, empowering them to carry out various day-to-day activities and improving quality of life.

3i Infotech will deploy technical infrastructure and manpower support to deliver these services related to banking, insurance, mobile, education, ticketing, and utilities. The company will offer these services through 12,500 stores in Haryana, Uttar Pradesh, Madhya Pradesh, Gujarat, Maharashtra, Goa, Andhra Pradesh, Tamil Nadu and Delhi.

I-SERV stores, which will also house a training manual in the local language, will benefit about 300 to 3,000 households by offering a bouquet of products and services. The I-SERV stores will be managed by trained operators covering the remotest rural areas in the North, the South and the West.

The stores will be equipped with the latest IT infrastructure, including PCs, scanners, Web cameras, photocopiers, telephones and 24×7 connectivity to ensure maximum utilities to the customers.

Speaking at the launch event, Anirudh Prabhakaran, Executive Director and President, South Asia, 3i Infotech, said: “Rural India houses more than 70 per cent of India’s population and the I-SERV initiative represents a unique opportunity to employ technological capabilities for bridging the existing urban-rural divide.”

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