Business Ideas

Springwise Newsletter – 8th April 2009


Given below is the latest issue of Springwise a website dedicated to
highlighting new trends and business ideas from around the globe.

The latest issue is now online and can be accessed here

Given below are some of the highlights of this issue


Beekeeper holding a frame of bees on rooftopRooftop beekeeping at Fortnum’s
Food & beverage / Retail / Eco & sustainability

Fortnum & Mason is taking urban beekeeping to new

heights: the famous London retailer has placed four
hives on the roof of its 181 Piccadilly store.
'T-shirtLinking advertisers to consumers selling ad space
Marketing & advertising

Everyday Models invites anyone to get paid to

rent out aspects of their daily life to advertisers:
whether it’s their clothes, car, house or online profile.
Free cup featuring Dell adFree paper cups for office coffee drinkers
Marketing & advertising

If free, ad-sponsored notebooks are an effective

way to get a message in front of college students’
eyes, what would be the closest equivalent
for office workers? The ubiquitous coffee cup.
Smiling friends in promo for IHGInterContinental gets staff to share mates’ rates
Travel & tourism / Marketing & advertising

InterContinental Hotels Group’s new ‘Friends

and Family’ program turns 330,000 staff
members into customers, advocates and media
outlets.
Two Smart cars parked in a garageHalf-price parking for half-sized cars
Automotive

The Smart fortwo is small enough to fit two

vehicles into a single parking space. So why
should Smart car owners have to pay full price
for a half-used spot?
Scar on skin, with matching pendantUltra-personal jewelry replicates a wearer’s scar
Fashion & beauty

It’s My Scar is offering a new kind of skin-

based memento: one-of-a-kind jewelry that
replicates scars acquired in accidents
and surgeries.
Hollrr's logoConsumers get paid for promoting products they love
Marketing & advertising

Hollrr aims to help small companies

launch new products. Toward that end,
it enables consumers to help spread
the word about the ones they think
deserve to succeed.
Ride attendant on a Wi-Drive busEco-bus offers luxury commute
Transportation / Eco & sustainability

Targeting professionals who wouldn’t

normally consider public transportation,
Wi-Drive aims to emulate the comfort
of a limousine or company shuttle.
Lecturer lecturingFree video lectures by top scholars
Education / Media & publishing

Video instruction is something we’ve

recently seen applied to music, golf
and cricket. Now, through Academic
Earth, it’s being brought to virtually
every scholarly topic under the sun.
Black and white image of No Doubt performingNo Doubt’s premium concert tickets come with free love
Entertainment / Media & publishing

No Doubt is giving away a free

download of its entire digital audio
catalogue to those who buy top-tier
tickets to one of the concerts in its
2009 summer tour.
Abhay N

Author : 

Abhay is the founder and managing editor of India Microfinance. He is passionate about microfinance, financial inclusion and social entrepreneurship in India.

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