Business and Development Sector Reports

Social Media Marketing Report 2014

The Social Media Examiner has released it’s annual report on Social Media Marketing for 2014. This 50-page report contains easy-to-digest insights into how marketers are currently using social media and their future plans.

If you’re in charge of marketing your business, you’ll want to closely examine the 70+ charts given in the report.The report will also help you uncover the ” who, what, where, when and why” of social media marketing. More than 2800 social media marketers were interviewed to prepare this detailed and exhaustive report with all the current trends and statistics.

Social Media Marketing Report 2014

How Marketers Are Using Social Media to Grow Their Businesses

Download at the link below:



2014 Trends in Social Media Marketing.pdf

Executive summary

This study surveyed over 2800 marketers with the goal of understanding how they are using social media to grow and promote their businesses. On the following pages, you’ll discover:

• The top social media questions marketers want answered: We reveal the big questions marketing pros want answered about social media.

• The time commitment: We examine the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff.

• The benefits of social media marketing: This rather beefy section reveals all of the major advantages marketers are achieving with their social media efforts. We also look at how weekly time invested and years of experience affect the results.

• Most-used social media platforms: Discover which platforms marketers are using and how their usage will change this year. We also examine which platforms experienced marketers are using.

• Social media sites people want to learn more about: In this section, we reveal the social platforms that marketers are most interested in learning about.

• Other analysis:The report also examine the role of content in social media marketing, paid social media, social media outsourcing and how marketers use other forms of marketing. In addition, it also takes a look at how business-to-business (B2B) companies differ from business-to-consumer (B2C) companies and whether the size of a business has any bearing on results. The report also highlight significant changes since the 2013 study report.

How to use this report: Regardless of your experience with social media marketing, there’s something here for you. If you’re a beginner, take a look at the time commitment, benefits and platforms that your peers are using. If you’re experienced with social media, compare yourself against other marketers, see which platforms they’re looking at next and determine whether you’re achieving the same benefits as your more experienced brethren.

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