Rural Matrimony goes online – Srei Sahaj ties up with Bharat Matrimony

Srei Sahaj e-Village Limited, a subsidiary of Srei Infrastructure Finance Limited, has partnered with Bharat Matrimony, India’s leading matrimony solutions provider, to announce the launch of online matrimonial services for the rural population of India through the 28,000 Common Service Centres (CSCs) that Sahaj is setting up in the states of West Bengal, Bihar, Assam, Uttar Pradesh, Orissa and Tamil Nadu.

This partnership is an attempt to provide hassle free matrimonial services to the rural population of India by coupling technology with the tradition of marriage. Although online matchmaking is a common practice in urban India as of today, it has not gained much popularity in the rural belts.The idea is to introduce the prospective eligible singles and their families in rural areas to the benefits of online matchmaking that saves time and gives them access to thousands of enlisted singles simply at the click of a mouse button.

shrei sahaj matrimony
Srei Sahaj takes online matrimony to Rural India

In the first instance, the interested villager has to get himself registered by a Village Level Entrepreneur (VLE) on the Sahaj Portal to obtain a unique id and password which he can use to register himself on the Sahaj – Bharat Matrimony home page on the portal. The profile will be created in English.

Commenting on the partnership, Col Basant Sinha, Chief Operating Officer, Srei Sahaj said, “As part of our Community Targeted services, we have launched ‘Bharat Matrimony’ (BM) services through the Sahaj Portal. This service will enable villagers in rural India to communicate marriage proposals within their community and village to village. On registration, BM does a detailed manual screening of every profile and verifies the profile through telecom with highest level of privacy & security. It has a database of 20 million users. Registration for the villager is free. Moreover, for every registration a VLE earns Rs. 45 plus a commission of 10% on special package. This is an excellent revenue model for VLEs without any mammoth effort.”

In order to provide value added service to the villagers, Sahaj BM has especially designed two special, cost effective packages for them: Classic Membership and Classic Super Membership. Sahaj BM Classic Membership comes with a registration fee of Rs. 499 and is valid for 3 months. The user gets access to phone numbers of 10 prospects on the BM site. Alternatively, Sahaj BM Classic Super Membership is valid for 6 months with a price tag of Rs. 999. The user gets access to 25 phone numbers.

About Srei Sahaj e-Village Ltd

Srei Sahaj e-Village Ltd, a subsidiary of Srei Infrastructure Finance Limited, has taken up the task of eliminating the undemocratic digital split between rural and urban India, under the NeGP of the Government of India.

Till date Srei Sahaj has rolled out 12,000 Common Service Centres (CSCs) across the 6 Indian States.

To know more visit – http://www.sahajcorporate.com

Author : 

Abhay is the founder and managing editor of India Microfinance. He is passionate about microfinance, financial inclusion and social entrepreneurship in India.

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Author: Abhay N

Abhay is the founder and managing editor of India Microfinance. He is passionate about microfinance, financial inclusion and social entrepreneurship in India.

3 thoughts on “Rural Matrimony goes online – Srei Sahaj ties up with Bharat Matrimony”

  1. Dear Abhay,

    On behalf of Srei Sahaj e-Village Ltd I thank you for taking the initiative to put forth our news on you esteemed portal. However, it would be great if you could correct the company name to Srei Sahaj from Shrei Sahaj.

    Thanks and Regards,
    Arnab

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