Byravee Iyer and Baljit Chaddha of Bloomberg UTV speak with Tarun Arora, Exececutive Vice-President – Godrej Consumer Products Ltd ( GCPL ) who say’s that he is surprised at the high levels of prosperity prevailing in some parts of rural India. He also believes that the purchasing power of rural consumers has grown by leaps and bounds over the past few years.
Later Tarun Chugh , Executive Vice-President – ICICI Prudential speaks about the changes taking place in rural insurance market of India. He believes that the rural economy has gained strength and ICICI Prudential now successfully offers the same products launched for urban markets to rural clients. ICICI Prudential has roped in Ogilivy to takes it’s message across in hindi to rural consumers.