Role of internet in agri marketing stressed

PATNA: A three-day training workshop on “Internet-based Agricultural Marketing” organised by Bihar Agricultural Management and Extension Training Institute (BAMETI) in collaboration with IL&FS concluded here on Thursday.

The training was organised in the run-up to the operationalisation of E-Kisan Bhawans, which would be constructed in all blocks of Bihar. A group of select farmers were invited to the inaugural training workshop which would be followed by similar training workshops this year in all 38 districts of Bihar.

“Such training programmes would help in ushering in a new era in the state as at present most of the farmers here do not know how to use internet to their advantage,” said State Farmers’ Commission chairman Ramadhar while addressing the concluding ceremony.

Bameti director R K Sohane dwelt on different aspects of agricultural marketing and underlined the important role of internet on this front.

Times of India

Proper marketing required for reaching high-end customers: Sham
Asks farmers to benefit from Package of Incentives

Jammu, Feb 02(NAK): Outlining the tremendous potential of Jammu region in Horticulture and Floriculture, Minister for Health, Horticulture and Floriculture, Sham Lal has said that these sectors determine efficient land use for generating higher returns, promote eco-friendly environment and provide better employment opportunities for our youth. He asked the farmers involved in the sectors to learn the finer aspects of proper marketing so that their produce reaches high-end markets outside the country, giving them greater economic returns.

The Minister was informed that 1.650 lakh MT of fruit production has been registered in Jammu division, as against production of 1.34 lakh MT during last year.

Asking people to cultivate fruits like mango, citrus, ber, aonla, guava, litchi and loquat in subtropical areas and olive, peanut and kiwi in intermediate zones, the Minister said that these offer greater returns in the market. Similarly, he said that farmers in temperate areas who grow apple, pear, plum, apricot and walnut should also cultivate cash crops and other high value-low volume horticultural crops like strawberry because of more lucrative returns.

Regarding Floriculture, the Minister said that the success stories of European countries like Holland and France should be emulated as in these two countries, over 70% of the economy directly depends on floriculture. Sham again emphasized proper marketing of floral products in view of its low shelf-life. Inviting young entrepreneurs with agricultural temperament to invest in this sector, the Minister said that J&K has great potential in MAPs (Medicinal and Aromatic Plants) as this sector has been kept in the Thrust Area in the State’s Industrial Policy 2004-15. He said that the entrepreneurs who set up industry in the floriculture sector can avail various incentives which will help them to establish viable industry.

Later, referring to the demands raised by the officers of Horticulture and Floriculture departments, Sharma said that their genuine demands would be looked into and considered on priority.

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