The first Television commercial for the Prime Minister Shri Narendra Modi’s ambitious financial inclusion drive for India – The Pradhan Mantri Jan Dhan Yojna has been released and is currently being aired on all television channels.
The advertisement released in Hindi, shows animated people carrying their money and depositing it in their newly opened bank accounts and at the end of the TV Commercial , the people join hands for wealth creation and transform into the logo of the financial inclusion mission.
The slogan for entire campaign has been christened ” Mera Khata – Bhagya Vidhaata” meaning ” My Bank Account – The Good Fortune Creator”.
Watch the PM Jan Dhan Yojana Advertisement below :
RK Swamy BBDO , one of India’s top 10 advertising agency has won the launch communication mandate for the Pradhan Mantri Jan Dhan Yojana. The ad agency was selected by committee consisting of members from the Department of Financial Services, Ministry of Finance and several PSU banks.
Advertisements for PM Jan Dhan Yojana are expected to be telecast on different communication mediums across the country such as TV, Radio, Newspapers ,Out of Home Media, Social Media and the Internet. Opening a Bank Khata has never been easier , citizens who do not have a bank account should use this opportunity to open their first savings account. For more details and information about this new government scheme read this post.
Tomorrow is going to be a busy day for all Bank Officials all around the country as they organize camps for opening savings accounts in different parts of the country. A separate financial literacy campaign will also be conducted as part of PMJDY to educate the new enrollments about the benefits of savings and credit.
Camps at more than 60,000 Locations Tomorrow
Various banks have planned to mark the launch of this scheme by organizing enrollment camps in rural and urban areas all round the country. To know more about how you can open a new savings account visit your nearest bank branch. Those who open their account within the first 100 days of the launch of this campaign stand to gain additional benefits such as enhanced insurance cover.