Power Talk by Dr Devdutt Pattanaik, Chief Belief Officer- The Future Group

Dr. Devdutt Pattanaik, Chief Belief Officer , Future Group delivered this enriching talk  at the Enterprising India TiE Entrepreneurial Summit at Mumbai in Dec 2009.

In this video you can see him talk about the sensitivity one should have while running a business and importance of asking ‘WHY’ in addition to the ‘WHAT’ and ‘HOW’ that we usually focus on.

future group

What is the purpose of Business ?

Why do we invest so much time and energy into business ?

For whom are we doing business ?

What can Indian culture teach us about Business ?

What is the role of entrepreneurship in Society ?

Devdutt Pattanaik connects Indian beliefs to behavior to answer all this and more in this fascinating talk.

Link to Video

Know more about Devdutt Pattanaik –

About the Future Group

Future Group is one of India’s leading business houses with a strong presence in retail. Its founder and Group CEO is Mr. Kishore Biyani, .

Its flagship company is Pantaloon Retail India  (

Abhay N

Author : 

Abhay is the founder and managing editor of India Microfinance. He is passionate about microfinance, financial inclusion and social entrepreneurship in India.

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  1. Rainu

    June 8, 2010 at 3:52 pm

    Insightful talk, even the TEDIndia one was a class apart. One thing is talk these things about belief and our psychology but another to implement it in actual business and make it work!

  2. vinay

    July 21, 2010 at 6:35 pm

    Hi sir
    I have many more ideas .Give me one chance. i will prove it.promoting your T24.
    with lowest cost promoting in india .i will explan how to promoting .

    with regards

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