The Tata Strategic Management Group has released an paper authored by Rajiv Subramanian and Pankaj Gupta titled “Leveraging the India Rural Opportunity : A New Approach.” The paper sheds light on what is the right approach to serve the rural customer in India.
Rural Markets India
Rural markets have been the buzz word in the Indian consumer market for quite some time. However, only a few companies have managed to make a mark in this space. Having a micro-market focus i.e. knowing exactly where you want to sell and modifying your model as per regional characteristics would ensure profitable rural growth for consumer product companies.
Download Leveraging the India Rural Opportunity Report
at the link below
Source : TSMG