India Infoline launches Financial Literacy Drive

financial literacy india program

IIFL (India Infoline) Group, one of the largest homegrown integrated financial services provider, as a part of its Corporate Social Responsibility initiative, last week announced the launch of the it’s comprehensive financial education and awareness initiative, FLAME – Financial Literacy Agenda for Mass Empowerment.

india infoline financial literacy

FLAME was launched by Dr K C Chakrabarty, the Deputy Governor, Reserve Bank of India (RBI) and Mr Deepak S Parekh, Non- Executive Chairman, HDFC at a function attended by the leading luminaries from the financial service space.

Speaking in the occasion of launch of FLAME, Mr Deepak Parekh noted: “A precondition for financial sector deepening is the existence of a large number of financially literate households. India cannot grow at a sustained high pace without greater financial inclusion and hence a significant investment in financial literacy is no longer a policy option, but a compulsion.”

Mr. Nirmal Jain, Chairman, India Infoline Limited said: “I am very excited with this new initiative to dispel the darkness of financial illiteracy in India. We shall leverage our network of 3000 locations, 15000 employees and 1 million customers across the country to reach out to small towns as well as under-privileged sections of society as well. Besides, our cause requires efforts in large cities and with educated workers also. We have set aside a budget of Rs 25 Crores, in addition to efforts of a crack team of 500 from team IIFL. Senior people including myself and crack team will dedicate at least 120 manhours for this initiative in the next financial year.”

As a part of the FLAME initiative, IIFL has planned an elaborate set of activities –

a. Financial awareness workshops across 1000 cities in India –

As a part of this initiative, IIFL will hold financial awareness workshops at over 1,000 locations across India. These free workshops will be held across the country, including Tier II and Tier III cities.

b. A comprehensive mass media campaign –

This will be a huge campaign which will feature in the print media and will reach out to investors across the country. The idea is to convey the various concepts which are a part of the literacy drive through easy-to-grasp way e.g. Our first campaign uses cartoon illustrations which will make it far easier for people to understand the various concepts explained therein.

c. Books and publications –

Multiple publications are planned which would seek to highlight the various concepts of finance as a part of this initiative. These publications will be given out at the workshops which will be held across the country.

d. Financial awareness helpline –

IIFL will setup a helpline, in it’s own call center, where anyone can call up and get answers to their queries pertaining to financial services. This helpline will be manned by IIFL’s trained professionals who will provide a solution to such queries.

e. FLAME portal –, is a portal dedicated to the cause of spreading financial literacy. This portal will carry all the concepts of financial literacy and awareness and will also be equipped with innovative features like ‘chat with a FLAME-bearer’ where users can direct their queries to IIFL’s financial experts for resolution.

financial literacy india program

f. Tie-ups with educations institutes-

IIFL will tie-up with educational institutes including B – Schools across the country to deliver guest lectures. The objective of this is to educate the investors of tomorrow, today.

g. Leaderspeak –

These will be financial awareness workshops where we will get industry luminaries to interact with the audience to explain the various concept of the field of finance.

Author : 

Abhay is the founder and managing editor of India Microfinance. He is passionate about microfinance, financial inclusion and social entrepreneurship in India.

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Author: Abhay N

Abhay is the founder and managing editor of India Microfinance. He is passionate about microfinance, financial inclusion and social entrepreneurship in India.

5 thoughts on “India Infoline launches Financial Literacy Drive”

  1. hm, FLAME has started the Paper Print Campaign with its 108 mantras.

    A good attempt, the language is simple, and the accompanying pictures are attention grabbing.

  2. We have conducted more than 300 Financial Literacy workshops in UP in three months in 100 villages through World Bank, Nabard for Fino

    Also conducted Financial Literacy campaigns through 500 Street Plays in Gujarat, UP, West Bengal, North East, AP, Jharkhand, Delhi .

    We have also made a Film in Hindi, Ahomia and Garo Language to educate the villagers in Financial literacy .

    We would like to work with IIFL for execution of the project across India.


    MOB 09435475523

  4. i would like to make awareness about the financial letteracy. it is in the interest of nation and people

  5. Hi,

    We are the owners of a leading Urdu newspaper “Siyasat Jadid ” published from Kanpur & Lucknow since 1953. I am the President , Advertising & Marketing for our newspaper. This year we are expanding our editions to Delhi, Meerut & Bareilly to cover western UP belt.
    I have read your Financial literacy ads in the print media. Since your aim is to reach masses all over India and also cover regional languages, I request you to give ads in our Urdu newspaper which is circulated in entire Eastern Uttar Pradesh.
    Kindly guide me as how to process my request.

    Thanks & Regards,
    Sangeeta ilmi ( Pres Advt & Mktg )
    Siyasat jadid
    Mob: 98113 43156 ( New Delhi)

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