Increasingly, mainstream technology firms like IBM, Microsoft and Intel are looking at the microfinance customer base and seeing an opportunity for new clients-microfinance institutions and their borrowers-and a way to help people who normally can’t afford to buy their products.
C.K. Prahalad, the author and business strategist said in an interview released today in Microfinance Insights magazine, referring to IBM, Intel and Unilever, “I believe that the companies that are clued in [to this market] will have enormous benefits, and will take that knowledge back to the rest of the world. To me, the base of the pyramid is not just an opportunity for market expansion. It is an opportunity for innovation.”
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