In India, there are currently many scams doing the rounds that mislead students, housewives and retired professionals that making money online while working from home is easy and anybody can do it. For every one such genuine website that presents a money making opportunity there are thousands of fake websites.
One such pyramid scheme is Digital Money India who have scammed thousands of gullible people by selling them obscure training material which is focused on building a website. Having reviewed the material, I came to the firm conclusion that there is no need to pay any money for this outdated information as you can access it all for free online!
There are many ways to make money and we have posted about such genuine opportunities before. You can take a look at them at them below:
While the above two posts give links to websites where you can earn money online without much training, in this post we will explore a unique opportunity that has emerged in the last one year where you can earn up to Rs 30,000 per month sitting in the comfort of your home and you are not required to make any investment. This opportunity is through the emergence of a new field known as Digital Marketing.
What is Digital Marketing ?
There are many definitions of digital marketing, a simple one line definition would be
To achieve your company’s marketing objectives by using digital technologies.
A more detailed and comprehensive definition of digital marketing would be :
Digital Marketing refers to all those processes and techniques used to create and maintain relationships between producers and consumers online. It is aimed at facilitating an exchange of ideas and information about products and services that fulfill the objectives of different interacting groups.
The Times of India in an article published in April 2014 has stated that more than 1.5 Lakh new jobs are expected to be created in the Digital Marketing space in India alone every year!
How you can make money from this Opportunity!
India is a fast growing economy and under the leadership of the prime minister Shri Narendra Modi, the economy is expected to grow exponentially in the coming years. Every day companies are coming online and opening their business accounts on Twitter, Pinterest, Facebook and other Social Media channels looking to promote their products and services. As a digital marketeer you will need to take care of these accounts for which they will pay you a fixed amount of money every month. This will vary from Rs 5000 per month for freshers to Rs 50,000 per month for experienced digital marketing professionals.
Before you start your job as a digital marketeer you will need to complete a few free courses online that will teach you the fundamentals of this new profession. Click on the links below to enroll in these courses which last from a few hours to several days. You will also receive a certificate of completion when you finish these courses which can be added to your resume.
Social Media Marketing For Beginners – https://www.udemy.com/
This course will teach how to build a brand on social media and acquire a following on Twitter, Facebook and LinkedIn. The important lessons you will learn in this course will help you in your first online job. Social Media Marketing is a small part of digital marketing and the most visible part, once you complete this short course you can enroll for the below courses.
Digital Marketing Challenge – By Google – https://www.google.com/onlinechallenge/
This unique program is offered by google for free and teaches you how to build your own website and make money by using Adsense to display advertisements. This course has been organized by google to teach you methodically the different modules that come under digital marketing such as advertising, social media and mobile. Once you complete this course you can do the more advanced course listed below.
Inbound Marketing Course – By Hubspot – http://academy.hubspot.com/inbound-certification
The Inbound Course Certification from Hubspot is considered one of the best free resources online and covers the fundamentals of Inbound Marketing. In this course you will learn how Search Engine Optimization (SEO) works , how to create landing pages, how to measure your performance using digital analytics and how to run an email marketing campaign. All these skills will later form the core of your digital marketing skills.
Start earning online !
Once you have completed at-least one of the three courses listed above you can start working online immediately. You will need to visit https://www.upwork.com/ and create a profile listing out your skills that you learned. You can then bid for all the different campaigns that are listed on their website.
You can earn up to US$10 (Rs 650) working on the jobs listed at the link above. Many of these jobs require little time and anybody with an internet connection can do these jobs online from the comforts of their home. If you do not have a computer at home you can also this type of work from the nearest cyber cafe. Do try this during your spare time and let me know how much money you earned in the comments section.