InterMedia has released a new report which presents findings on financial behavior among Indian adults. In particular, the focus is on the access and use of banking services and mobile money services; as well as triggers and barriers for potential uptake.
The report has been authored by Intermedia and is supported by the Financial Services for the Poor program at the Bill & Melinda Gates Foundation. The report is based on the FII Tracker Survey and the Digitized Government Payments Qualitative Study Conducted between October 2013-January 2014. The full report can be downloaded at the link below :
Financial Behaviour in India
This analysis presented in this report is based on:
The Tracker Survey: A nationally representative survey of 45,024 Indian adults, ages 15 and older, conducted from Oct. 15, 2013, to Jan. 8, 2014, on access and use of financial services, as well as barriers and potential for future use. Reported data: All percentages in this report are weighted to reflect national-level proportions. All bases (n=numbers) in this report are unweighted and represent the actual number of people interviewed in the survey.
Government Payments in India 2014 Study
The Digitized Government Payments Study: A qualitative study with government-payment beneficiaries across four districts in the state of Maharashtra conducted Dec. 13-23, 2013, focusing on the potential for digital government payments to expand financial inclusion.
Areas of Focus: The report contains separate sections on:
- General financial behavior
- Banking services—access and use trends
- Emerging mobile money services
- The potential for digitized government payments