The N S Raghavan Centre for Entrepreneurial Learning (NSRCEL) located at IIM Bangalore is organizing a one day Digital Media for Startups workshop to get inputs on Digital Media Marketing and to generate ideas on how you could leverage this crucial marketing tool and make your business more successful.
Free Digital Media Marketing Workshop India
The global internet population is more than 2.7 billion and growing at a rate of 10% YoY. An increasing number of customers now make their purchasing decisions online. The story is no different in India – with more than 60% of India’s population below the age of 40, we find a lot of them are logging into the internet and social media websites proactively. With increasing disposable income, this crowd is sure to make a large portion of their purchases online. Digital Media Marketing is thus a quintessential tool today.
Digital Marketing in India 2014
Given the above scenario, it is not surprising that one finds the power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns, is waning in favor of unpaid, earned, and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. The promise of digital connectivity has also encouraged organizations – political parties, NGOs, large and small corporate to try to engage with them proactively through the digital media.
Find your answers! Participate in NSRCEL’s DigitalMedia for Startups seminar to get inputs on Digital Media Marketing and to generate ideas on how you could leverage this crucial marketing tool to make your business more successful.
Register Now for Free ! at http://dmedia.doattend.com/
The event is anchored by Prof. Seema Gupta!
Venue: Auditorium, IIMB
Dates: Saturday, May 03
Time: 09:30AM to 01:30PM