microfinance-india-business


From the category archives:

Rural Retail

Marketing to Rural India: Making the Ends Meet

by Microfinance Business on February 19, 2009

On one side are the fast-moving consumer goods (FMCG) and the consumer durables companies. On the other are consumers in rural India, potentially the largest segment of the market. Finally, the two are coming together.The fact that this has not happened in the past is not for want of trying. In Mumbai and New Delhi [...]

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What Works in Rural Marketing

by Microfinance Business on February 9, 2009

A rural marketing awards summit is going to be held in Bombay today which we are sponsoring. This is the speech my boss is gonna give (hopefully!!) today. Yus, I wrote it yesterday, yes the sunday of the match on and the parents home, and mighty proud of it I am as well.· You shall hear [...]

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Tripura's maiden vegetable-show a big draw among farmers

by Microfinance Business on February 3, 2009

It was a show with a difference when several winter vegetables including new varieties grown in the State were put on display at a three-day vegetable show here recently.Organised by the Department of Agriculture, Mohanpur at the Nripen Bhavan in the outskirts of Agartala, the first vegetable show-cum-competition was a runaway success.The event drew about [...]

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Retail Marketing Jobs in India

by Microfinance Business on January 21, 2009

Coming Soon Watch This Space !Contact us to list your job here.

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IIM grad sells vegetables in Bihar

by Microfinance Business on December 12, 2008

Image

While selling vegetables in Bihar streets under the winter sun, the scraggy-haired, five feet four inches tall, bespectacled and slightly perspiring Kaushalendra Kumar may resemble the stereotyped Bihar youth, who probably has no alternative employment.But, appearance can be misleading. And this 27-year-old man perhaps personifies this maxim.Kaushalendra is a graduate from Indian Institute of Management [...]

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Rural retail chains buck the trend

by Microfinance Business on December 12, 2008

With record farm output and high support prices for key crops like wheat and paddy, rural retail chains like Hariyali Kisaan Bazaar and Aadhar Retailing have witnessed a remarkable jump in turnover.This comes at a time when mainline retail chains are facing a decline in sales, thanks to the liquidity crisis and fears of job [...]

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3i Infotech’s rural initiative

by Microfinance Business on December 12, 2008

Special Correspondent

The services will be under the brand I-SERV

To deploy technical infrastructure and manpower support

Will offer services through 12,500 stores

— PHOTO: KAMAL NARANG

ADDING VALUE: Anirudh Prabhakaran, Executive Director and President, 3i Infotech, addressing a press conference in New Delhi on Wednesday.

NEW DELHI: 3i Infotech, a global information technology [...]

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IIM Graduate out to build Brand Bihar

by Microfinance Business on December 11, 2008

Link to Video

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