From the category archives:

Rural Marketing

Marketing to Rural India: Making the Ends Meet

by Microfinance Business on February 19, 2009

On one side are the fast-moving consumer goods (FMCG) and the consumer durables companies. On the other are consumers in rural India, potentially the largest segment of the market. Finally, the two are coming together.The fact that this has not happened in the past is not for want of trying. In Mumbai and New Delhi [...]

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What Works in Rural Marketing

by Microfinance Business on February 9, 2009

A rural marketing awards summit is going to be held in Bombay today which we are sponsoring. This is the speech my boss is gonna give (hopefully!!) today. Yus, I wrote it yesterday, yes the sunday of the match on and the parents home, and mighty proud of it I am as well.· You shall hear [...]

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