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From the category archives:

Marketing News

Pharma marketing: Now, pain balms in sachets

by Microfinance Business on September 2, 2009

Talking about sachets is unlikely to cause any surprise. After all, the FMCG sector has been talking sachets for a long time and other segments like food and beverages have followed suit with varied degree of success. So why are we talking about these mini packs again? Because the products in question are OTC (over [...]

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Vada Pav Carts get BMC panel nod

by Microfinance Business on March 10, 2009

MUMBAI: One of the Shiv Sena’s most ambitious schemes-to generate employment through vada pav handcarts-got a nod from the BMC’s improvements committee on Tuesday.

Vada Pav coming soon on a cart near you !

Sena corporators managed to push the proposal through with support from coalition partner BJP despite allegations that the scheme was designed to [...]

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WayFinder, decision-making tool for retail sector, launched

by Microfinance Business on March 10, 2009

BANGALORE: Bangalore-based Tarang Software, a leading player in electronic payments solutions space, has announced the India launch of “WayFinder”, a decision-making tool targeted at retail enterprises, in association with its US-based partner Decisive Analytics.

“WayFinder is a decision making tool wherein the marketing/advertising/brand management team can design their own web-based survey to collect user responses for [...]

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