Aporv(http://www.aporv.com) is an online startup located in Bangalore and connects artisans to end consumers through their E-Commerce portal. Aporv, in Sanskrit, means Unique and the company is trying a unique model in partnership with the Artisan Community.
The creators of aporv.com have stated on their website that aprov.com was created in response to their own search for authentic handmade products and to overcome the difficulty in getting access to quality handicraft products.The purpose of the website is to provide consumers a better way to buy handmade products.
On a first look it appears to be modeled on the lines of Fabindia which has been the most successful organisation in connecting Artisans to the market economy. But they have several innovations and personalized features that give them a distinct identity.
The Aporv Model